Driving results through strategic content + UX solutions.
What I Do
I live at the intersection of UX and SEO, balancing user needs, optimization best practices and business goals to deliver website strategies for experiences that delight. Here’s what I’m handling day to day.
Content/UX Strategy
I lead website discoveries for site redesigns and partner with our UX designer to conduct user testing and develop site and content structure.
Website Discovery / UX Research / User Testing / Information Architecture / Content Strategy / Site Mapping / Stakeholder Interviews / Competitive Analysis
SEO
Leveraging SEO tools like Ahrefs and SEMrush, I conduct site audits, research keywords and make recommendations for improvements.
Technical Audits / Content Audits / Competitor Analysis / Keyword Research / Content Gap Analysis / Backlink Analysis / On-Page Optimization
Brand Strategy
Through competitive reviews, stakeholder interviews and market research, I uncover insights that shape brand and campaign strategies.
Competitive Analysis / Stakeholder Interviews / Brand Workshops / Brand Positioning Development / Creative Brief Development / Audience Identification
A Bit More About Me
At the end of the day, I love empathizing with users to help solve problems. My favorite days at work include collaborating with my team to bring new user experiences or pieces of content to life.
Outside of work, I’m typically reading, crafting or baking. I enjoy game nights, drinking tea, and taking photos of my cat in portrait mode.
What Others Say
A few quotes from coworkers and clients.
“Thank you for always staying calm, cool, and collected while completely nailing everything that you do. Your insights/knowledge that you add to each client is invaluable.”
“This is really smart work. Thank you all for your contributions.”
“You are so buttoned up, and I really appreciate it! You always come prepared with thorough and thoughtful suggestions and responses and it helps me out so much.”